
'So what?' - u would ask me. - 'It's all about memories, as usual,' - I would answer.
Have u ever thought about the phenomenon of Swatch success? Why do Swatch fans all over the world buy Swatches as a souvenirs being in foreign countries if they can easily buy them in the native city? Same stores, same models, everything's the same. Except locations! That's the answer! The fans collect watches, collect impressions, collect memories. 'This one is from Moscow. And that one is from Istanbul. And...' U write your personal story, put your treasures in Swatch watches.
Furthermore Swatches connect people: 'Oh! You've got Swatch too!' or 'Look at u! We've got same watches ;)'
Dedicated to all swatchers in the world